Digital Marketing Strategy

Our Digital Marketing Strategy will allow you and your team (1-3 people) to develop a strategy meant to market a product or service through digital channels. Judges evaluate the effectiveness of the digital marketing strategy, including elements like social media campaigns, SEO, and analytics. This competition reflects the importance of leveraging digital platforms for marketing purposes and challenges participants to stay current with evolving trends in the digital landscape.

What is the Digital Market Strategy Competition? Your group will develop a slideshow of a Mini-Omni-Channel Marketing Plan that contributes to the digital transformation of the marketing strategy for *company name* and attracts a new target customer/audience.

In this Digital Market Strategy, you will need to take into account a Competitor Audit, Internal Audit, Omni-Channel Strategic Platform, Messaging Tactics, and Execution. Using key performance indicators (KPIs), a SWOT analysis, and other tools will be key to provide insight into your presentation. Ex: *company name* is trying to revamp *?*, and its current marketing challenge is to engage *target market demographic(age range or something similar*.

Things to Consider:

  • No slide minimum or maximum (10-minute time limit if you move on to the finals)

  • You can use PowerPoint or Google Slides.

  • Do not use your school name/location in your presentation

Submission Requirements (Round 1 - Slide Deck): Using information/links on the competition document (provided a week before the deadline), submit a slide deck highlighting your digital marketing strategic plan. This submission will be due electronically by 12:00 PM (noon), Central, February 7th, 2024. You will be notified on February 8th if you are selected to present at the finals. Submission directions will be sent out as we approach the deadline.

Submission Requirements (Round 2 - Presentation): Finalist teams will be given a time slot in which you will have 10 minutes to present your presentation. After, there will be 5 minutes for a Q&A. Additional submission directions and time slots will be sent out the day of the conference.